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 Gaming for Growth2004-07-06 How Games Can Grow A Business By now, most businesses and many churches realize that having a website is necessary for public awareness. It’s an easy reference for people to learn who you are, what you’re about, and whether or not you’re worth their time. Unfortunately for many businesses, their websites don’t offer much to develop customer loyalty. Fortunately, there is an easy solution for that: Games. Lance Priebe is a game developer at Ministry Media. On his game website, he explains how games were used to build customer loyalty before the Internet came along: “Using games to improve business is nothing new. Crossword puzzles in newspapers increase reader loyalty by providing a dependable daily amusement. Contests under bottle caps boost sales by promising a chance to win prizes. Trivia quizzes in movie theatres keep customers entertained while waiting for a movie. “On the web, games are actively engaging experiences, increasing their ability to hold people’s attention and keep customers coming back.” Games can include clues that educate the client about your company or product line and lead them to more pages of your website. Some movie websites use this gaming technique to familiarize and hopefully intrigue their audience about their film. In the process, they can teach their audience about characters in the movie and about the movie itself. It’s a great example of how gaming can be useful for product / company endorsement and customer loyalty. Online ‘configurators’ offer the same intrigue as games. Configurators are programs that allow you to build your own ________ - you fill in the blank. Your product can be presented to a potential client in his or her own design using a configurator. Most major vehicle manufacturing corporations offer a configurator on their website. Configurators and games are effective because they invite interaction with the website visitor. On the ministry side, gaming has even more potential. A well thought out game could be life changing for one person. Whether your website is evangelistic or not, games can enhance your message or your product. It’s a tool that worth considering – for business and evangelism. For examples of ministries and businesses that are using games on their website, click on the links below. To talk to someone at Ministry Media about adding games to your website, contact steve@ministrymedia.com. Recommended Links: |
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